By Gregor Sey, Company Director of Boozy Events
Boozy Events is an award-winning drinks company based in Aberdeen and we specialise in cocktail making classes and pop-up cocktail bars. During the pandemic, we successfully adapted our offering and are now delivering virtual drink experiences to customers across the globe. The interactive and engaging cocktail making masterclasses allow customers to create bespoke cocktails in their own home using kits delivered directly to their door.
As well as creating a brand-new approach to business, for us it was important to show the team that their contribution during this challenging time was valued and at the beginning of the year, the company became an accredited Living Wage employer.
As an events business one of the main reasons for becoming accredited was to show that a small hospitality business like ours is able to pay a genuine Living Wage to everyone in the team. Before the pandemic we were an in-person events company, however, the crisis forced us to pivot our business model to become a virtual experiences company.
It was a new concept and had plenty of challenges to get it off the ground. Some of those challenges still remain especially related to logistics, but with an early focus on building a great team, the business has succeeded in adapting to the ever-changing environment and has enjoyed a record-breaking year.
Ultimately becoming an accredited Living Wage employer has helped us to find great talent and it shows we care about the team by paying a fair wage. It has also helped us win business from like-minded clients who understand what it means to be a Living Wage accredited employer. Plus, it shows to suppliers, contractors and customers that we are an ethical business.