The real Living Wage is good

Employers tell us it makes business sense to pay the real Living Wage.

Employees tell us it makes a real difference to their lives.

Watch our video to hear from them.

It's good for

Employers have made savings on retention, recruitment and training new staff.

They also report increased morale and motivation resulting in increased productivity.

90% of consumers believe that pay should reflect living costs.


of our employers believe it's enhanced the quality of the work of their staff


of our employers say it's increased consumer awareness of their commitment as an ethical employer

It's good for

The real Living Wage allows people the opportunity to provide for their families and plan for the future. It can mean the difference between surviving and thriving.

Employees feel valued and appreciated, making them more motivated and loyal to their employer.

It's good for

By paying a wage that accurately reflects the cost of living, we can help create a more just and compassionate society.

The real Living Wage has been successful in freeing thousands of people from the grip of in-work poverty

"By ensuring workers receive at least the real Living Wage, we can build a more just and compassionate society that promotes well-being."

Peter Kelly, the Poverty Alliance

"I struggled to cover childcare and transport costs when earning minimum wage."

Social Care Worker

"It means we can attract great people to join our team, those who share our values and are proud to work for us."